(Seoul) February 11, 2010 – Kia Motors America (KMA) today unveiled the Ray Plug-in Hybrid concept during a press conference at the 2010 Chicago Auto Show, advancing the momentum of Kia Motors’ global alternative fuel and powertrain research program, and its sub-brand coined “EcoDynamics,” to develop innovative fuel-stretching and emissions-cutting technologies. The most efficient Kia vehicles with significant fuel consumption and emission reductions developed under the EcoDynamics sub-brand will be identified with the EcoDynamics badge. Recently, the EcoDynamics sub-brand took a major step forward with the introduction of the Kia Borrego Fuel Cell Electric Vehicle (FCEV) followed by the Forte LPI Hybrid, the gasoline Kia cee’d Hybrid and the twin-turbo diesel Kia Sorento Hybrid.

The stylish, aerodynamic Ray combines design and engineering for maximum efficiency, incorporating clean, flush surfaces minimizing unnecessary edges, a flowing profile and pronounced rear shoulder ending in a slightly high deck lid for reduced drag, touch-screen controls, drive-by-wire steering, “cool-glazing” solar glass and a lithium-polymer battery – all possible indicators of future technology from Kia Motors. As a plug-in hybrid, Ray is designed to reach driving distances of more than 50 miles (80 kilometers) using its electric motor on a single charge, and has a fuel economy rating of more than 202 miles per gallon (85.9 kilometers per liter), and has a total range of 746 miles (1200 kilometers).

As part of Kia Motors’ EcoDynamics sub-brand, the Ray concept demonstrates a unique vision for eye-catching vehicles with the goal of reducing environmental footprints. Kia models will carry the EcoDynamics badge as they are progressively introduced and are designed to deliver significant environmental benefits. These vehicles also will retain a sporty design, fun-to-drive performance and a strong appeal for the young-at-heart.

Kia 'Ray' hybrid concept

Hybrid Architecture
The Ray Concept is designed to be powered by an all-aluminum 153-horsepower Gasoline Direct Injected (GDI) 1.4-liter engine mated to a permanently-engaged fixed ratio Continuously Variable Transmission (CVT), used in combination with a 78kw electric motor. Depending on driving conditions, power is sent to the wheels from the gasoline engine, the electric motor, or both together. The Ray concept is front-wheel drive with a four-wheel independent suspension.

Furthering EcoDynamics innovation, the Ray concept’s advanced system is equipped with an engine-power saving alternator management system and a toggle gear-shift up/down indicator to encourage economical driving. Custom-designed low-rolling resistance with a hexagon pattern, narrow 20-inch (195/50R20) tires also improve Ray’s efficiency.

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Kia Motors Corporation (www.kia.com) — a maker of quality vehicles for the young-at-heart — was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Over 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 42,000 employees worldwide and annual revenues of over US$14.6 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA — the governing body of the FIFA World Cup(tm). Kia Motors Corporation’s brand slogan — “The Power to Surprise” — represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.

Source: Kia Motors

Other Models:

• Solar electricity from the Porsche plant
• Volvo V70 and S80 – now with CO2 emissions below 120 g/km